Digital Marketing Short Course

Course Overview

This course is for those who are looking to start a career in the digital marketing industry, or people who are returning to marketing after a career break.

This 6-week course will give attendees a thorough understanding of how digital marketing can be used effectively, and provide a set of tools and techniques they can take away and use immediately.

As well as covering each of the different digital channels and best practice for their use, the course will also cover strategic planning and the effective use of data and analytics for calculating ROI.

Using practical examples from relevant organisations throughout, and giving attendees the opportunity to try out various tools and techniques, the course will take a real hands-on and practical approach. Attendees will be provided with a full set of support materials, including a digital marketing toolkit that documents all of the tools discussed and a range of blogs, podcasts and videos to reinforce their learning.

The Digital Jersey Academy is inviting applicants to its latest Digital Marketing Course, which begins in April, and comprises weekly lunchtime classes over 6 weeks.

Duration: 6 Weeks

Study Mode: Lunch Time Sessions 

Dates:
26th April
5th May
10th May
17th May
24th May
2nd June

Delivery: Digital Jersey Academy (Lunch 12:30pm – 2:00pm)

Fees: £300

Applications close on 19th April 2021.

How The Programme Works

The course is available for anybody looking to improve their digital marketing skills. Companies looking to upskill members of their own workforce are also invited to consider nominating somebody to attend.

The weekly sessions, each 1.5 hours long, are at lunchtime to allow candidates to fit them around their work. They will also get access to a digital marketing platform packed with additional resources

It is being led by Daniel Rowles, a certified Google Squared trainer and lecturer at Imperial College London, who has 20 years of digital marketing experience.

In that time he’s worked with some of the world’s best-known brands, hosts the chart-topping Digital Marketing Podcast, and has written a series of award-winning books about marketing and branding.

What the course will cover…

Introduction

Course work
Latest trends and strategic challenges
Campaign and Strategic Objectives
Content Marketing in Perspective

Search Optimisation

SEO Techniques
Paid Search
Campaign Setup walk through

Social media

Social channels
Social Measurement
Online Influence

Mobile Marketing

Mobile Sites and Responsive Design
Mobile Social, Search & Email
Mobile Marketing

 

Display Advertising

Technology Platforms
Bidding
Behavioural targeting
Usability

Email Marketing

Marketing Automation
Customer Relationship Management

Campaign Measurement

Analytics Analysis
Campaigns, Objectives and Measurement

Digital Strategy

Channel mix and budget planning
Commercial skills
Strategy and planning

 

Who is the Trainer?

Daniel Rowles: Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. Daniel is CEO of Target Internet.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, 2016; Digital Branding 2014, 2016; Building Digital Culture 2016).

Daniel’s training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.