Digital Leadership Programme

About the programme

The Part-time Digital Leadership Programme is a 2-year course run on one evening per week with monthly weekend sessions and extensive online support. Students apply their learning to existing work projects (which can be supplemented by industry projects where these are not available).

Topics

The course covers a wide range of business, creative and technology topics that combine to provide the right skills to allow students to become the business leaders and entrepreneurs of the future. The course includes:

Communications including public relations(PR), online journalism, influencer marketing and online activism and campaigning.
Technology including web and app development, virtual and augmented reality, gaming, artificial intelligence, Internet of Things, crypto, block-chain and many more.
Digital marketing including the topics of social media, influencer marketing, search optimisation, email marketing, online advertising.
Media production including the creation of video, animation, podcasts, graphics and written formats.
Business leadership including building, growing and managing organisations, working with and managing teams and leadership skills as well as ethical business.
Entrepreneurship including start-ups, raising finance, growth hacking and financial management.
Creativity including design thinking and innovation as well as project management skills and techniques.

You can also see the detailed full-time syllabus, that includes the topics covered in detail, how you’ll be taught and learn, how you’ll be assessed, the knowledge and understanding you will gain and the professional skills you will gain.

Qualifications

Full-time students of the Digital Leadership Programme achieve 4 qualifications during their studies.

Digital Leadership Programme – the core qualification focus of the two year course is the brand-new Digital Leadership Programme qualification, awarded at level 6* (degree equivalent).

Digital
Leadership Programme
(Level 6*)

Innovate Education

Digital Diploma
in Professional Marketing
(Level 6)

Chartered Institute of Marketing

Diploma
in Management
and Leadership
(Level 6)

Chartered Management Institute

Professional
Public Relations
Diploma
(Level 6)

Chartered Institute of Public Relations

(*) Accreditation pending. Expected 2020

Experience

Students will spend 50% of their time working on real-world projects. In year one of the course these projects are provided by global brands, and in year two project time is split between students’ own projects and industry projects. Students are guided and assisted in the delivery of both industry and individual projects by the core DLP team, who are experienced industry practitioners. This practical project work means that students leave with both qualifications and an enviable list of brands that they have worked with, giving them real-world experience.

Learning

The digital Leadership Programme is very much focussed on ‘active learning’ and students will learn in a wide variety of ways. This includes all of the following:

Interactive lectures in our custom-built facility.
Group ‘hands-on’ learning in our iMac equipped media studio.
Group exercises and tasks using the many work-spaces available in the facility.
Guided media production using the podcast and video studio.
Online learning using interactive elearning, live video streaming, podcasts and video library.
Guest speakers including business leaders, subject matter experts and industry practitioners.

Study

Study time is split between these forms of active learning and working on live projects to complete tasks for real-world business. Global brands and good causes provide projects that students can work on, with the assistance of the core programme team of industry practitioners. Students will be closely assisted while they carry on the tasks and get constant feedback on improving and developing their skills. Students are also able to get experience within organisations on short-work placements, workplace tours and lectures/workshops delivered in different locations. Currently, these placements are planned for Jersey, UK and the US.

Assessment & Projects

The Digital Leadership Programme’s commitment to active learning also means that we don’t think that exams are a good indication of learning. Students are accessed based on project work and assignments, either based directly on real-world projects or on assignments created to simulate real-world scenarios as closely as possible.

Entry requirements

The Digital Leadership Programme entry requirements are not based on qualifications, but rather on aptitude and attitude. We are looking for passionate, driven, motivated, curious and creative individuals that want to create a fantastic career for themselves and help shape the future. Government of Jersey funding may be available to Jersey residents for the course, and this is subject to the normal rules for funding for Higher Education courses (which includes a minimum entry requirement).

Costs

The full time Digital Leadership Programme cost £9250 per year of study.
Government of Jersey funding may be available to Jersey residents for the course, and this is subject to the normal rules for funding for Higher Education courses .
Students are expected to provide their own laptop device to use throughout their studies.

Apply here

2 year full-time

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