Apprenticeship

Digital Leadership Programme

About the programme

The apprenticeship Digital Leadership Programme is a 2 year course run on two mornings per week with occasional evening/weekend sessions and extensive online support. Students apply their learning to existing work projects (which can be supplemented by industry projects where these are not available).

Topics

The course covers a wide range of business, creative and technology topics that combine to provide the right skills to allow students to become the business leaders and entrepreneurs of the future. The course includes:

  • Communications including public relations(PR), online journalism, influencer marketing and online activism and campaigning.
  • Technology including web and app development, virtual and augmented reality, gaming, artificial intelligence, Internet of Things, crypto, block-chain and many more.
  • Digital marketing including the topics of social media, influencer marketing, search optimisation, email marketing, online advertising.
  • Media production including the creation of video, animation, podcasts, graphics and written formats.
  • Business leadership including building, growing and managing organisations, working with and managing teams and leadership skills as well as ethical business.
  • Entrepreneurship including start-ups, raising finance, growth hacking and financial management.
  • Creativity including design thinking and innovation as well as project management skills and techniques.

You can also see the detailed apprenticeship syllabus, that includes the topics covered in detail, how you’ll be taught and learn, how you’ll be assessed, the knowledge and understanding you will gain and the professional skills you will gain.

Other Study options available

2 year full-time
Study full time in our brand-new custom-built facility in St Helier.


Learn More

2 year part-time
Evening study in our brand-new custom-built facility in St Helier, with extensive online support.


Learn More

Qualifications

Apprenticeship students of the Digital Leadership Programme achieve 2 qualifications during their studies. You can click on each qualification of full syllabus details.

Digital Leadership Programme – the core qualification focus of the two year course is the brand-new Digital Leadership Programme qualification, awarded at level 6* (degree equivalent).

Digital Diploma in Professional Marketing (Level 6)
Chartered Institute of Marketing

Experience

Students are able to apply their studies to real-world projects that they are carrying out at work. Where suitable projects are not available, industry projects from leading brands will be provided. Students also have the flexibility to start their own projects that can be developed in new product or service offerings for their employers.

Structure of study

The digital Leadership Programme is very much focussed on ‘active learning’ and students will learn in a wide variety of ways. This includes all of the following:

  • Interactive lectures in our custom-built facility.
  • Group ‘hands-on’ learning in our iMac equipped media studio.
  • Group exercises and tasks using the many work-spaces available in the facility.
  • Guided media production using the podcast and video studio.
  • Online learning using interactive elearning, live video streaming, podcasts and video library.
  • Guest speakers including business leaders, subject matter experts and industry practitioners.

Assessment & projects

The Digital Leadership Programme’s commitment to active learning also means that we don’t think that exams are a good indication of learning. Students are accessed based on project work and assignments, either based directly on real-world projects or on assignments created to simulate real-world scenarios as closely as possible.

Entry requirements

The Digital Leadership Programme entry requirements are not based on qualifications, but rather on aptitude and attitude. Each applicant to the apprenticeship course is accessed on a case by case basis.

Costs

The apprenticeship Digital Leadership Programme cost £4625 per year of study, and the funding is split between your employer and Government of Jersey funding, subject to the funding rules of the Trackers programme.

Students are expected to provide their own laptop device to use throughout their studies.

Register your interest

and we will get back to you.


YesNo


Full-timePart-timeApprenticeship